Ahh, new love. Meeting the right person is part luck, but often an investment of time and money as well. There’s no doubt sparks still fly at cafes and parties, yet many are turning to a variety of services for a little help. Dating websites and matchmaking services have become go-to resources for people looking for that perfect combination of attraction, intellectual chemistry and just-right caring and giving partner. In the United States, Australia, Thailand, India and parts of Europe, dating websites have grown exponentially since launching in the s and the use of professional matchmakers is also gaining popularity. But getting help with finding a perfect match does not come cheaply. In honour of the US Valentines Day celebration of love and relationships observed every 14 February, BBC Capital spoke with a variety of experts on the cost of locating a mate. For instance, a client who wants a partner who climbed Mount Everest may be happy with someone with a sense of adventure. Matchmakers must also combine wishes and values with other socioeconomic characteristics such as location, family, upbringing, education, career, lifestyle and relationship history. All this matching comes at a cost.

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Netflix docu-series Indian Matchmaking ends with a montage of happy, elderly couples in a bid to validate the concept of arranged marriage. Married for decades, these couples, especially women, seemingly, had no say in choosing their partners and unquestioningly agreed to what their parents wanted. In India, men and women are expected to get married when they reach a certain age as there is a fear that they would not find the right partner, or no partner at all, as they grow older.

It is , but the perception still holds true across caste, class and communities. The biological clock, of course, has a role to play in the institution that largely bases itself on procreation so as to continue the lineage. However, with men and women becoming more vocal about their choices, arranged marriage in India has been witnessing an evolution of sorts. While parents initiate the process in most cases, it is their children who are taking the final call, in a set-up that is being dubbed as semi-arranged marriage.

Saurabh Goswami, founder, Ultra Rich Match, which deals in matchmaking among the affluent, told indianexpress. As they age, say when the girl or boy is about , they contact us directly.

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Finding that perfect life partner seems even tougher. Especially when it comes to busy, urban Indian professionals who rarely have the time or the opportunity to meet someone outside their immediate social circle. Swiping through potential matches on popular dating apps may be an option, but for most successful city-dwelling professionals looking for a meaningful relationship, and at seriously upping their chances of finding a compatible partner, joining a contemporary matchmaking network, a singles-only club, or signing up for a personalised dating service could very well turn out to be their best bet.

There are also times when delaying marriage can often lead to unrealistic expectations and even have people focusing on the superficial. Reluctantly, she agreed to a second meeting which, luckily for them, turned into an eight-month romance, followed by marriage. Unlike arranged marriages, these New Age matchmakers also focus more on connecting people, rather than rushing them straight into matrimony.

(CNN) Binge-watching and hate-watching go hand in hand, and so it’s been with Netflix’s “Indian Matchmaking.” The part-documentary.

To increase its share further, the company will add more services and formats to its offerings to be a comprehensive player, apart from expanding its footprint nationally in a big way, says Matrimony. What has been the size and growth of the wedding industry and online matrimonial industry in India over the last five years both volume and value?

The changing dynamics of the wedding business over the years and its impact on the prospective customers? The wedding services industry is largely unorganised and that presents a good opportunity for an organised player like Matrimony. Some years ago, consumers struggled to find quality wedding services, be it wedding photography, discovering reliable mandaps online and more.

The consumer today has trusted, reliable and quality wedding services to choose from.

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MatchMe is an exclusive boutique matrimonial service for well established Indian individuals all across the globe who believe in the institution of marriage. Our objective is to get two individuals together who share common values, beliefs, interests and ultimately feel they are compatible with each other for marriage. We believe in partnering with all our clients with utmost trust and integrity extending all efforts towards bringing two compatible individuals as well as families together in matrimony.

Matchmaking‘ is a common profession in India. a paid service which provides you a personalized matchmaker in addition to their algorithm.

Now available to stream, the series follows Mumbai-based matchmaker Sima Taparia as she painstakingly works with singles and their families in India and America to find desirable mates for marriage. One client, New Jersey-based event planner Nadia, wonders if her Indian-ness will come into question because of her Guyanese heritage. With the global reach of Netflix, Mundhra saw an opportunity to present a look at dating and relationships through the very specific lens of the South Asian experience that would reach a wide audience.

That we have all sorts of different backgrounds, different ideals and ideologies. I think you can sort of learn a lot just from the examples and the specific journey of the participants. Mundhra ultimately met her now-husband in graduate school. There was this refreshing honesty about her, and absolute passion for what she does.

Even as dating sites such as shaadi. Viewers get a glimpse of that process, which includes an emphasis on horoscopes and astrology. She often consults with a face reader on the series, getting detailed reports of her clients based off their facial features assessed via their photos.

The only problem with ‘Indian Matchmaking’ is that it doesn’t live up to your fantasies

Despite it focusing on a practice that could be seen as archaic and almost out of place in , it was a hit among people of all ages, backgrounds and nationalities. For those who had never heard of biodatas, star charts and the very concept of arranged marriage, it was maybe a morbid curiosity that got them deeply involved in the exploits of matchmaker Sima Taparia from Mumbai.

The quest of its participants to find everlasting love amid the constraints of culture was played out for everyone to see, judge and make memes about. But this is a reality that many young people face in India and other South Asian countries, where family comes first, second and third. So, does old school matchmaking still work? Can it be used to find true love?

Around this time, “Indian Matchmaking” executive producer Smriti Mundhra’s documentary “A Suitable Girl,” which she co-directed with Sarita.

The campaign has been conceptualized by JWT India, and jocularly highlights the differences in perspectives of two generations – that of a father and daughter. Technology combined with experience and a little human touch is the secret ingredient, which makes SelectShaadithe most successful personalised matchmaking service inIndia. The commercial opens to a young girl taking talking to her father on the phone. She is just leaving for work, while her father wants to talk to her about two boys that she was supposed to meet.

She says she has met them, to which her father asks if she liked either of them. She tells him that she sort of liked them, but didn’t ‘like like’ them.

‘I want a partner with a helipad’: India’s new matchmakers cater to the super-rich

Known for its personalised approach and emphasis on discretion and privacy, the Delhi-based matchmaking platform MatchMe has closed around matches so far. After playing cupid for a few of her friends and subsequently being approached by people outside her circle to find them a life partner, Mishi Mehta Sood realised matchmaking could become more than her passion project. She realised that this had to be addressed in a more organised way. The idea further took roots as she joined forces with her college friend Tania Malhotra Sondhi.

Together, the ladies hailing from a well-connected network in Delhi, combined their aptitude for matchmaking and extensive experience in HR recruiting and executive searches, to launch a personalised boutique matrimonial service called MatchMe in The Delhi-based website, known for its personalised approach and emphasis on discretion and privacy, filters and curates matches for its clients, making sure that they only meet suitable people in the process.

Today’s VIP arranged marriages are best understood as being a union between traditional custom and modern practices. At Ultra Rich Match, Mr.

Netflix is a streaming platform that has eased its way into creating snackable content for a dating reality TV-craving audience. Its first season premiered on July 16, Reviews, both positive and unfavorable, have started pouring in In a world full of dating apps, the eight-episode series takes a more traditional route. The show helps Indian singles to find their better halves. It even sheds light on the very traditional opinions of parents not to mention singles who have their preferences, including a desire for slim mates.

Indian Matchmaking provides insights into how a traditional Indian wedding custom could be tweaked with a modern flair. This matchmaking show takes into account personal traits, castes, professions, and even astrology. Indian Matchmaking is a glamorous search for compatibility. In terms of the reviews, Indian Matchmaking has managed to garner flak and equal quantities of accolades. On the other hand, there is disapproval. Though the show tends to look at arranged marriage through a glamorous lens, it also brings forth issues such as weight being part of the criteria for finding a good spouse, or how being divorced might leave one with limited options within a stockpile of potential matches.

Meanwhile, the sheer entertainment value it provides can’t be ignored. Indian Matchmaking viewers want to know if the protagonists finally manage to tie the knot.

People who are offended by ‘Indian Matchmaking’ prove its point

Business models evolve with time, sometimes due to changes in the market and sometimes due to advent of technology, resulting in emergence of new exciting trends. We at Tracxn closely track the startup ecosystem from across the world and we have come across a whole lot of interesting new themes which are gaining popularity, one of them being Matchmaking Platforms. Globally there are Matchmaking Platforms companies, and here is the list of the 10 most interesting ones:.

Online matrimony service.

Catholics are already a minority in India (where only around the ‘Catholic Disciples Matchmaking Service’, personalized service for.

On Netflix’s “Indian Matchmaking,” marriage consultant Sima Taparia travels the world to meet with hopeful clients and help them find the perfect match for an arranged marriage. The format of the show is simple. Hopeful brides- and grooms-to-be meet with Taparia — often with their overbearing parents in tow — for an initial consultation.

Criteria are laid out, potential suitors are presented on paper, dates are arranged, and then it’s up to the couple to decide if it’s a match. In some respects, the producers should be commended. This is a show that turns away from the “big fat Indian wedding” trope and offers something fresh: a look at how some traditional-facing couples meet through the services of a professional matchmaker.

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Netflix’s latest addition to the world of reality dating shows, Indian Matchmaking, follows Mumbai matchmaker Sima Taparia—or Sima Auntie.

By Naman Ramachandran. Netflix launched in India in , and homegrown commissions became available from in a market that thrives on local fare. They were replaced eventually by Monika Shergill in , who joined existing director of originals Srishti Behl Arya. The same year, the Los Angeles-based Mundhra pitched her idea for an Indian dating show with a global-facing matchmaker to Netflix in the U. Over in India, Netflix — trailing behind turbocharged local streamers and global rival Amazon Prime Video — was trying to grow its customer base by trialling cheap subscriptions.

The clients, all of Indian origin, are based in India or the U. Organised Chaos fixer Ricky Saxena contacted some matchmakers over late and early to shortlist them for the show, but Taparia remained their first preference because Mundhra was already familiar with her. Throughout this process, the Netflix India office was not involved. Inevitably, criticism followed, with the show being accused of not being inclusive enough, and promoting casteism.

We had to be authentic to who she is, but then try to push for as much diversity within that as possible. In fact, it is a telling statement about our hypocrisy. Only we can. We can live in the biggest cities in the world with 21st century trappings, but our minds are still as regressive as those in Victorian times.

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